Menu
Marketing and Sponsorship

Hockey Canada Unveils Third Jersey For '12 IIHF World Junior Championship

Hockey Canada yesterday "revealed a special edition third jersey" for the '12 IIHF World Junior Championship in Alberta, according to Kristen Odland of the CALGARY HERALD. The jersey "was inspired by two gold medal-winning Canadian teams -- the 1982 junior team that won gold in Minnesota and the 1994 edition that captured gold in the Czech Republic." The jersey -- which is "mostly red with white stripes around the arms and the base -- has been updated, however, with three maple leaves on the front to celebrate Hockey Canada's Program of Excellence." Hockey Canada President & CEO Bob Nicholson said, "Looking back over 30 years, this is the jersey that started it. We've won a lot of gold medals with it." Odland notes the jerseys "will hit the shelves Nov. 1 in Nike stores, Sport Chek, and Team Canada retailers across the country and will be available online at hockeycanada.ca for $140" (CALGARY HERALD, 10/26). Team Canada will wear the third jersey "at least once" during the '12 junior tournament (CP, 10/25).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/26/Marketing-and-Sponsorship/Hockey-Canada.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/26/Marketing-and-Sponsorship/Hockey-Canada.aspx

CLOSE