Menu
Marketing and Sponsorship

Playing Partners: Rickie Fowler, Rory McIlroy To Join Tiger On EA's "PGA Tour 13" Cover

EA Sports today announced that golfers Rickie Fowler and Rory McIlroy have been selected by fans to join Tiger Woods on the cover of “Tiger Woods PGA Tour 13” in the North American and European markets, respectively. Over 250,000 fans cast votes from more than 35 countries from Oct. 3-23. In the final week of voting, Fowler defeated Bubba Watson by a final margin of 52% to 48% to win the American side of the bracket while McIlroy defeated Luke Donald by a final margin of 54% to 46% to win the European side. Cover art of “Tiger Woods PGA Tour 13” will be released in November (EA Sports). THE BIG LEAD’s Barry Janoff notes this will be McIlroy’s second “PGA Tour” cover, having “shared the honors with Woods for ‘Tiger Woods PGA Tour 11.’” That was the “first time Woods did not get a solo cover on the product, the result of his personal life having spilled over into marketing decisions” (THEBIGLEAD.com, 10/24). Similar fan votes were held to determine the cover athletes for EA Sports' “Madden NFL 12” and “NCAA Football 12.” Browns RB Peyton Hillis beat out Eagles QB Michael Vick in the final round of voting for the "Madden" cover, while Alabama RB Mark Ingram was chosen for the NCAA cover over Auburn DT Nick Fairley, Oklahoma RB DeMarco Murray and Washington QB Jake Locker (CP, 10/24).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/24/Marketing-and-Sponsorship/EA-Sports-Rory-Rickie.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/24/Marketing-and-Sponsorship/EA-Sports-Rory-Rickie.aspx

CLOSE