Fox led all NFL Week Six game telecasts yesterday with a 19.1 overnight for its national window featuring Cowboys-Patriots, marking the net’s best rating in that window since ‘02. The telecast also led Fox to its best NFL doubleheader (regional and national windows) in 15 years. The telecast is up 10% from a 17.4 overnight for the net’s Week Six national window last year, which featured Cowboys-Vikings. Dallas-Ft. Worth earned a 36.3 local rating for the telecast, while Boston earned a 38.2 rating. Fox also earned a 12.4 overnight for its regional coverage in the early window, up 46% from last year. NBC earned a 11.2 overnight for its Vikings-Bears “SNF” telecast last night, down 15% from a 13.2 rating for Colts-Redskins last year. The game led NBC to another primetime win among all nets, airing up against TBS’ NLCS Game Six. Chicago earned a 32.5 local rating for the game while Minneapolis-St. Paul earned a 31.4 rating. CBS’ NFL singleheader yesterday earned a 9.9 overnight, down 31% from last year (Austin Karp, THE DAILY).
| NFL WEEK SIX SUNDAY OVERNIGHT NIELSEN RATINGS |
| NET | '11 GAME | RAT. | '10 GAME | RAT. | % +/- |
| CBS | (single) | 9.9 | (single) | 14.3 | -30.8% |
| Fox | (regional) | 12.4 | (regional) | 8.5 | 45.9% |
| Fox | Cowboys-Patriots (88%) | 19.1 | Cowboys-Vikings (96%) | 17.4 | 9.8% |
| NBC | Vikings-Bears | 11.2 | Colts-Redskins | 13.2 | -15.2% |
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SLIGHTLY IMPRESSED: In Baltimore, David Zurawik writes he “expected one of the worst Ravens' broadcasts of the year” yesterday with CBS’ Greg Gumbel and Dan Dierdorf calling the game. But “fair is fair, and Dierorf and Gumbel did OK.” Zurawik: “I wouldn't go so far as to say they did just fine -- Dierdorf still fills the airwaves with way too much phony bluster. … But he was a lot less annoying Sunday because the team he liked best was the Ravens” (Baltimore SUN, 10/17).
