Packers QB Aaron Rodgers "continued to lead all NFL players in jersey sales" from April 1 to Sept. 30, according to Darren Rovell of CNBC.com. A lack of "playing time hurt two notable players." Broncos QB Tim Tebow, who has been at or near the top of the list since being drafted 18 months ago despite starting just three games last season, "has slipped dramatically" to No. 24. Additionally, Colts QB Peyton Manning, "who hasn't taken a snap for the Colts this year, fell from 9th to 13th." Panthers QB Cam Newton was the only "rookie who made it into the top 25" (CNBC.com, 10/5).
| RANK | PLAYER | RANK | PLAYER |
| 1 | Packers QB Aaron Rodgers | 14 | Bears LB Brian Urlacher |
| 2 | Patriots QB Tom Brady | 15 | Giants QB Eli Manning |
| 3 | Eagles QB Michael Vick | 16 | Panthers QB Cam Newton |
| 4 | Steelers S Troy Polamau | 17 | Raiders RB Darren McFadden |
| 5 | Packers LB Clay Matthews | 18 | Lions DT Ndamukong Suh |
| 6 | Saints QB Drew Brees | 19 | Chargers QB Philip Rivers |
| 7 | Cowboys QB Tony Romo | 20 | Jets CB Darrelle Revis |
| 8 | Cowboys WR Miles Austin | 21 | Ravens LB Ray Lewis |
| 9 | Eagles WR DeSean Jackson | 22 | Vikings RB Adrian Peterson |
| 10 | Cowboys TE Jason Witten | 23 | Cowboys LB DeMarcus Ware |
| 11 | Jets QB Mark Sanchez | 24 | Broncos QB Tim Tebow |
| 12 | Cowboys WR Dez Bryant | 25 | Steelers WR Hines Ward |
| 13 | Colts QB Peyton Manning | | |
| RANK | TEAM | RANK | TEAM |
| 1 | Steelers | 6 | Bears |
| 2 | Packers | 7 | Saints |
| 3 | Cowboys | 8 | Giants |
| 4 | Patriots | 9 | Jets |
| 5 | Eagles | 10 | Ravens |
