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Final Ratings: Last Full Week Of Regular Season Gives MLB Net Its Best Primetime Audience

MLB Network last week averaged 286,000 viewers in primetime, marking the net's most-viewed week ever. The time period also delivered the net its 32nd straight week of viewership growth since pitchers and catchers reported this season (THE DAILY).

LUCK OF THE IRISH: Golf Channel’s 11-plus hours of live coverage from Sunday’s Solheim Cup in Ireland earned the net a 35% viewership increase over the '07 matches, the last time the biennial competition was played in Europe. Ratings peaked in the final hour (12:15-1:15pm ET) at 684,000 viewers opposite NFL pregame shows and kickoffs on other nets (Golf Channel).

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on Fox": Packers-Bears (81%)
9/25
Fox
4:15-7:34pm
14.1
23,995
"Sunday Night Football": Steelers-Colts
9/25
NBC
8:31-11:35pm
12.2
20,357
"NFL on CBS": (single)
9/25
CBS
1:00-4:05pm
11.5
18,898
"NFL on Fox": (regional)
9/25
Fox
1:00-4:15pm
8.4
13,293
"The OT"
9/25
Fox
7:34-8:00pm
7.1
12,223
"Football Night in America"
9/25
NBC
7:30-8:15pm
5.1
8,654
NCAA Football: LSU-West Virginia
9/24
ABC
8:07pm-12:00am
4.1
6,503
NCAA Football: (regional)
9/24
ABC
3:35-7:20pm
3.4
5,301
NCAA Football: Arkansas-Alabama
9/24
CBS
3:30-6:48pm
2.9
4,726
NCAA Football:
Notre Dame-Pittsburgh
9/24
ABC
12:00-3:35pm
3.1
4,322
MLB: (regional)
9/24
Fox
4:00-7:00pm
1.5
2,174
PGA Tour: Tour Championship:
Final Round
9/25
NBC
1:30-6:43pm
1.4
1,967
PBR: Dewalt Guaranteed
Tough Invitational
9/25
CBS
5:00-6:00pm
1.3
1,939
PGA Tour: Tour Championship:
Third Round
9/24
NBC
2:00-6:00pm
1.0
1,371
Mexico soccer: Club America-Tijuana
9/25
Uni
4:55-7:00pm
0.5
983
"SEC Confidential"
9/24
CBS
1:00-2:00pm
0.4
523
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football": Rams-Giants
9/19
ESPN
8:30-11:43pm
7.8
11,922
NASCAR Sprint Cup:
Sylvania 300 (New Hampshire)
9/25
ESPN
2:00-5:07pm
2.7
4,235
"Monday Night Countdown"
9/19
ESPN
7:00-8:30pm
2.2
3,170
NCAA Football: FSU-Clemson
9/24
ESPN
3:30-7:09pm
1.7
2,571
"Sunday NFL Countdown"
9/25
ESPN
10:00am-1:00pm
1.7
2,381
NASCAR Sprint Cup:
Geico 400 (Chicagoland)
9/19
ESPN
12:00-3:10pm
1.6
2,179
NCAA Football: Florida-Kentucky
9/24
ESPN
7:09-10:22pm
1.4
2,139
NCAA Football: UCF-BYU
9/23
ESPN
8:00-11:18pm
1.5
2,136
NCAA Football: USC-Arizona State
9/24
ESPN
10:22pm-1:48am
1.4
2,080
NCAA Football: NC State-Cincinnati
9/22
ESPN
8:00-11:19pm
1.4
2,045

 

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