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Marketing and Sponsorship

Barcelona Players Say Nike Jersey Absorbs Sweat, Gets Heavy

La Liga club FC Barcelona officials have "admitted that the players are unhappy" with their new uniform made by Nike, "complaining that it soaks up sweat to become a heavy, skin-clinging nuisance," according to Giles Tremlett of the GUARDIAN. Spain's El Pais newspaper reported that players have "even taken to weighing their shirts on scales at half-time to see how much weight they have gained." The club Friday "called a meeting with Nike to seek solutions." Nike said that it has "begun testing the shirt." A Nike spokesperson said, "Nike's product team is working to address concerns with the FCB home jersey." Tremlett notes the "much-vaunted eco-friendly pitch shirt, said to use the recycled plastic of a dozen water bottles in a single garment, reportedly uses a version of Nike's Dri-Fit fabric, made of polyester microfibres to help wearers stay dry and comfortable" (GUARDIAN, 9/27).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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