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Marketing and Sponsorship

Phelps Signs Seven-Figure Deal To Endorse Head & Shoulders Through '12 Games

Procter & Gamble has signed Olympic swimmer Michael Phelps “to a seven-figure endorsement deal for its billion-dollar Head & Shoulders shampoo brand,” according to Lefton & Mickle of SPORTSBUSINESS JOURNAL. Sources said that Phelps is signed through next year’s London ...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

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