After expanding its TV partnership with the Ravens earlier this month, Comcast SportsNet Mid-Atlantic is "rolling out a 'massive' advertising campaign to let everybody know about it," according to Alexander Jackson of the BALTIMORE BUSINESS JOURNAL. The ads promote the network's new official pregame show, "Ravens Kickoff," and post-game show, "Ravens Post-Game Live." They started airing during coverage of last Thursday night's Redskins-Ravens game at M&T Bank Stadium. CSN Mid-Atlantic Senior Dir of Marketing & Creative Service Austin Krablin said that the campaign is "valued in the mid to high six figures." Jackson noted the campaign "will hit a mix of mediums, including TV, radio, online, print and outdoor outlets including eight billboards and 100 Maryland Transit Authority buses." Krablin said that while an "advertising campaign of this size is unusual" for CSN, the new deal and shows "provide a big 'opportunity for growth.'" The campaign "gives other media outlets hunting for ad revenue an opportunity." Ravens VP/Corporate Sales & Development Mark Burdett said that it "also provides companies with a new and intriguing spot to place ads" (BIZJOURNALS.com, 8/26).
