work to reform the NCAA
What I like in an insight: While all community initiatives are beneficial, programs that support kids by giving them positive outlets like playgrounds, green spaces and structured after-school recreation have the deepest impact.
An influential person in my career: RUTH ALEXANDER at the University of Florida, a pioneer in Title IX legislation.
A timeless idea: Face-to-face interactions are the best means of communication.
A business deal: The ability of the NFL players union and owners to work toward a mutually beneficial deal -- a lesson for the U.S. government.
A sports facility: Fenway Park.
A sports event: Wednesday at The Masters.
A strategy: Service what you sell.
A hire: MARK LAZARUS as chairman of NBC Sports.
A brand: Starbucks. They created their own category, suffered setbacks, reconnected with the core brand and built next-generation revenue extensions.
A trend: The need for all brands to understand and utilize mobile as a go-to market strategy.
A pro league or team business initiative: The efforts of MARK EMMERT to begin reform of the NCAA.
A story that bears watching: The lack of P.E. in schools, as well as the loss of community facilities. This will have implications for the next generation of fans.
A fantasy job: U.S. congressman.
What I like about my job: Variety of opportunities for ongoing learning.
Sports: Its ability to foster community.
Sports business: In the eyes of academia and corporate America, no longer an oxymoron.
Sports media: Increasingly allows for fans to have a voice.
Sports technology: Will continue to be fertile ground for companies/products looking to target early adopters and trendsetters.
Competing: Endless opportunities for improvement.
The future of sports business: Continued mainstream acceptance by corporate America as a business driving tool on equal footing with other marketing disciplines.
Sports fans: The lifeblood and foundation of our industry.
What I would like to change: The lack of civility in our discourse on a personal and national level.
Change in what I do: Find time to become an adjunct professor in sports business to better connect with the next generation of sports marketers.
See more of in sports: Safer environments for fans.
See more of in sports business: Properties placing the same emphasis on servicing the deal as they do in selling it.
See less of in sports business: Selling inventory rather than what is best for the client.
What I don't like in general: Narcissism.
Pet peeve: People who park in emergency/fire lanes.
In sports: Excessive celebration of mundane achievement.
In business: Unethical conduct.
About sports fans: Those who spoil the family experience.
What I like in people: Those who are authentic and have a sense of humor.
That would surprise those who know me: I started college as a track athlete at University of Nevada, Reno.
About myself: I am a good friend.
Heroes: My mom and dad: wonderful examples of fidelity, love and mutual respect.
Players: BARRY SANDERS. Walked away at the peak of his greatness and played the game with maximum effort and minimal fanfare.
Teams: Florida Gators and Boston Red Sox.
City: Cork, Ireland.
Possession: My maternal grandfather's 50-year-old Boston Red Sox shirt.
Memento: My credentials from the 1996 Olympics.
Time of year: July 4, because it is the pinnacle of what is good about summer and America.
Music: U2, Radiohead and the Black Keys.
Books: "The Compassionate Instinct: The Science of Human Goodness" and "The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work."
Authors: Anything by NICK HORNBY or DAVE EGGERS.
Magazines: Harvard Business Review and Esquire.
Chores: Since I am perennially out of food and like to cook, my answer would be grocery shopping.
Hobbies: Fitness and travel.
Trips: My next one.
Movies: Indies. I went to the Sundance Film Festival for the first time this year, and it was fantastic.
TV: "Burn Notice," "It's Always Sunny in Philadelphia" and "Real Time With Bill Maher."
Concerts: U2, Tampa Theatre, early '80s.
Food: Grilled grouper on the beach.
Dessert: Pumpkin pie.
Drink: Local brews from wherever I travel.
Vacation spots: North Carolina mountains.
Cars: Would use mass transit if I could.
Singer: RYAN ADAMS: a fantastic and prolific lyricist who plays everything from alternative country to rock.
Quotation: My paternal grandfather's credo: "For when the one great scorer comes to mark against your name, he writes not that you won or lost, but how you played the game." (GRANTLAND RICE)