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Volume 24 No. 156

People and Pop Culture

Zimmerman applauds Mark Emmert's
work to reform the NCAA
In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, CSE President of Marketing ADAM ZIMMERMAN.

What I like in an insight: While all community initiatives are beneficial, programs that support kids by giving them positive outlets like playgrounds, green spaces and structured after-school recreation have the deepest impact.

An influential person in my career: RUTH ALEXANDER at the University of Florida, a pioneer in Title IX legislation.

A timeless idea: Face-to-face interactions are the best means of communication.

A business deal: The ability of the NFL players union and owners to work toward a mutually beneficial deal -- a lesson for the U.S. government.

A sports facility: Fenway Park.

A sports event: Wednesday at The Masters.
A strategy: Service what you sell.
A hire: MARK LAZARUS as chairman of NBC Sports.

A brand: Starbucks. They created their own category, suffered setbacks, reconnected with the core brand and built next-generation revenue extensions.

A trend: The need for all brands to understand and utilize mobile as a go-to market strategy.

A pro league or team business initiative: The efforts of MARK EMMERT to begin reform of the NCAA.

A story that bears watching: The lack of P.E. in schools, as well as the loss of community facilities. This will have implications for the next generation of fans.

A fantasy job: U.S. congressman.

What I like about my job: Variety of opportunities for ongoing learning.

Sports: Its ability to foster community.

Sports business: In the eyes of academia and corporate America, no longer an oxymoron.

Sports media: Increasingly allows for fans to have a voice.

Sports technology: Will continue to be fertile ground for companies/products looking to target early adopters and trendsetters.

Competing: Endless opportunities for improvement.

The future of sports business: Continued mainstream acceptance by corporate America as a business driving tool on equal footing with other marketing disciplines.

Sports fans: The lifeblood and foundation of our industry.

What I would like to change: The lack of civility in our discourse on a personal and national level.

Change in what I do: Find time to become an adjunct professor in sports business to better connect with the next generation of sports marketers.

See more of in sports: Safer environments for fans.

See more of in sports business: Properties placing the same emphasis on servicing the deal as they do in selling it.

See less of in sports business: Selling inventory rather than what is best for the client.

Eliminate: Selfishness.

What I don't like in general: Narcissism.

Pet peeve: People who park in emergency/fire lanes.

In sports: Excessive celebration of mundane achievement.

In business: Unethical conduct.

About sports fans: Those who spoil the family experience.

What I like in people: Those who are authentic and have a sense of humor.

That would surprise those who know me: I started college as a track athlete at University of Nevada, Reno.

About myself: I am a good friend.

Heroes: My mom and dad: wonderful examples of fidelity, love and mutual respect.

Players: BARRY SANDERS. Walked away at the peak of his greatness and played the game with maximum effort and minimal fanfare.

Teams: Florida Gators and Boston Red Sox.

City: Cork, Ireland.

Possession: My maternal grandfather's 50-year-old Boston Red Sox shirt.

Memento: My credentials from the 1996 Olympics.

Time of year: July 4, because it is the pinnacle of what is good about summer and America.

Music: U2, Radiohead and the Black Keys.

Books: "The Compassionate Instinct: The Science of Human Goodness" and "The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work."

Authors: Anything by NICK HORNBY or DAVE EGGERS.

Magazines: Harvard Business Review and Esquire.

Gadgets: iPad.

Chores: Since I am perennially out of food and like to cook, my answer would be grocery shopping.

Hobbies: Fitness and travel.

Trips: My next one.

Movies: Indies. I went to the Sundance Film Festival for the first time this year, and it was fantastic.

TV: "Burn Notice," "It's Always Sunny in Philadelphia" and "Real Time With Bill Maher."

Concerts: U2, Tampa Theatre, early '80s.

Food: Grilled grouper on the beach.

Dessert: Pumpkin pie.

Drink: Local brews from wherever I travel.

Vacation spots: North Carolina mountains.

Cars: Would use mass transit if I could.

Singer: RYAN ADAMS: a fantastic and prolific lyricist who plays everything from alternative country to rock.

Quotation: My paternal grandfather's credo: "For when the one great scorer comes to mark against your name, he writes not that you won or lost, but how you played the game." (GRANTLAND RICE)

Juma Entertainment Exec Producer LEWIS FENTON will relocate to the company's New Hope, Pa., offices to lead sports-driven TV programming. In addition, veteran reality TV Producer MICHAEL HAZAN joins Juma as Head of Development/West Coast and co-Exec Producer (Juma)....CBS VP/Production HAROLD BRYANT has added Exec Producer to his title (CBS)....Havas Sports & Entertainment named MARK ROTHENBERG Senior VP/Sports for its U.S. division (HSE)....USA Hockey hired PETER WARD as Dir of Player Personnel for the organization's National Team Development Program in Ann Arbor, Mich. (USA Hockey)....The ECHL promoted Manager of Hockey Operations JEFF ZAVATSKY to Dir of Hockey Operations (ECHL).

Do you have an executive announcement? If so, please send to

In Baltimore, Julie Scharper reports Baltimore Grand Prix Founder STEVEN WEHNER yesterday asked a judge “to prevent organizers of the race from using ticket sales as collateral on future loans because, he alleges, they have failed to make tens of thousands of dollars of payments to him.” In separate lawsuits filed in Baltimore City Circuit Court, Wehner and early investor SEAN CONLEY “allege that current race organizers have defaulted on payments to them.” Baltimore Racing Development President JAY DAVIDSON in an e-mail wrote the injunction request, filed nine days before the scheduled start of the three-day event, "seems to me to be an 11th-hour attempt to harass the Baltimore Grand Prix" (Baltimore SUN, 8/25).

CHARITY STRIPE: The GLOBE & MAIL’s Dave McGinn notes 11-year-old MATTHEW MANCINI “won the chance to speak with” Penguins C SIDNEY CROSBY yesterday through Wind Mobile’s “Best Conversation Ever” campaign. The competition “allows five Canadians to speak to the person of their dreams and donates $100,000 to the Canadian charity of that person’s choice.” Crosby “requested that the funds go to the Sidney Crosby Foundation, which benefits children and children’s charities.” Mancini has been “deaf since age four and in January was diagnosed with osteosarcoma” (GLOBE & MAIL, 8/25).

NAMES: A California federal judge “has rejected” Magic G GILBERT ARENAS’ attempts to "block VH1’s ‘BASKETBALL WIVES’ and turned down a request to stop former fiancé LAURA GOVAN from appearing on the show." In the decision, the judge indicated that there is “no escaping the fact that Arenas becomes part of this show in some form,” but the “mere appropriation of Arenas’ name and likeness doesn’t necessarily equate to misappropriation” (, 8/24)….L.A. Superior Court Judge AMY HOGUE “plans to throw out key portions of a lawsuit by a nanny who claims she was fired" by Pacers Owner HERB SIMON and his wife “because she became pregnant” (AP, 8/24)....Manchester United manager SIR ALEX FERGUSON “has ended his boycott against” the BBC. The move “comes after a summit meeting” between BBC Director General MARK THOMPSON and EPL Chair DAVE RICHARDS “to find a way to end the dispute.” Ferguson “has not co-operated with the BBC since their May 2004 Panorama documentary on the transfer dealings of his former agent son JASON” (, 8/25)….LPGA Championship co-Chair JERRY STAHL was inducted into the Oak Hill Country Club’s Hill of Fame Tuesday. Stahl was club president in ’83-84 and served as co-Chair of the ’89 U.S. Open at the course (ROCHESTER DEMOCRAT & CHRONICLE, 8/24).

IN MEMORY: The Orioles reported that MASN analyst and former Cy Young winner MIKE FLANAGAN was found dead outside his home yesterday afternoon. After his playing career, Flanagan became “the face of the franchise as a television announcer and top executive." He became Exec VP for the Orioles in '05, a "role he held until his contract expired" at the end of '08, and also served previous stints as part of the team's broadcasting crew (Baltimore SUN, 8/25). Flanagan’s body was found by authorities who received a 911 call at 4:26pm ET. The cause of death “was not immediately determined” (N.Y. TIMES, 8/25).