Menu
Marketing and Sponsorship

Marketplace Roundup

GOLFWEEK’s Forecaddie reports golfer Michelle Wie on Sept. 6 “will film a new McDonald’s Monopoly commercial” with Heat F LeBron James. Wie “also has a Kia shoot coming in the next month” (GOLFWEEK, 8/5 issue).

WHAT A GIRL WANTS: ESPN N.Y.’s Sam Alipour noted Knicks F Amar'e Stoudemire and designer Rachel Roy last week unveiled their collaboration on a women’s clothing line “to members of the fashion media.” The line “features Stoudemire’s daytime gig as a motif, with the Knicks logo, his jersey number and Star of David tattoo adorning many of the pieces.” It “hits Macy’s stores in the fall” and will retail at $50-235. Stoudemire: “There’s a lot of work that went into this -- almost a year’s worth. But women are very conscientious about what they wear.” He will “next get to work on his own line” (ESPNNY.com, 8/2).

THESE BOOTS ARE MADE FOR…: In Ft. Worth, Shlachter, Nishimura & Baker note Nocona Boot Company Brand Manager Monte Nelson “came up with an idea for college-logo boots.” He started the boot line in '09 with TCU, Oklahoma State and Texas Tech and last year “added 15” more universities. This year he has “added 12 and plans a dozen more by the end of 2011.” Nelson said that Texas, Texas A&M and Kentucky are among “the most popular” and have been “jockeying for No. 1 this year.” The boots retail for “about $200 per pair” and are sold at collegeboots.com (FT. WORTH STAR-TELEGRAM, 8/4).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/08/04/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/08/04/Marketing-and-Sponsorship/Roundup.aspx

CLOSE