Menu
Marketing and Sponsorship

Marketplace Roundup

YAHOO SPORTS' Doug Farrar reported Lions DT Ndamukong Suh during the ongoing NFL lockout is spending time working for Subway, a brand he endorses. Suh said, “I’m running around on a part-time job with them, bringing avocados to the various restaurants in the Detroit area. It’s a lot of fun and I’m enjoying it. And sometimes, when it becomes busy during the lunch hour, I become a sandwich artist and help the rush line move a little bit quicker. Just to help them out” (SPORTS.YAHOO.com, 6/30).  

FLIGHT OF THE PHOENIX: BBVA Compass has signed a multiyear marketing agreement with the WNBA Mercury. As a part of the agreement, an all-female BBVA Compass Business Leadership Board will be created. BBVA Compass also will host a financial literacy program with the Mercury’s Adopt-A-Team prior to the team's August 11 home game, and also will be the presenting sponsor of the Mercury’s Girls Night Out pack (BBVA).

KEEP YOUR ENEMIES CLOSE: Former tennis players Bjorn Borg and John McEnroe announced Friday that they will launch a limited edition underwear collection in August, with 4% of the sales being donated to the John and Patty McEnroe Foundation. McEnroe and Borg each designed two underwear styles for the collection, which will only be available for a short period of time. The collection will be available in 17 markets including large parts of Europe, Canada, the U.S. and through the online store on Bjorn Borg's website (THE DAILY).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/07/01/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/07/01/Marketing-and-Sponsorship/Roundup.aspx

CLOSE