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Marketing and Sponsorship

Marketplace Roundup

YAHOO SPORTS' Doug Farrar reported Lions DT Ndamukong Suh during the ongoing NFL lockout is spending time working for Subway, a brand he endorses. Suh said, “I’m running around on a part-time job with them, bringing avocados to the various restaurants in the Detroit area. It’s a lot of fun and I’m enjoying it. And sometimes, when it becomes busy during the lunch hour, I become a sandwich artist and help the rush line move a little bit quicker. Just to help them out” (SPORTS.YAHOO.com, 6/30).  

FLIGHT OF THE PHOENIX: BBVA Compass has signed a multiyear marketing agreement with the WNBA Mercury. As a part of the agreement, an all-female BBVA Compass Business Leadership Board will be created. BBVA Compass also will host a financial literacy program with the Mercury’s Adopt-A-Team prior to the team's August 11 home game, and also will be the presenting sponsor of the Mercury’s Girls Night Out pack (BBVA).

KEEP YOUR ENEMIES CLOSE: Former tennis players Bjorn Borg and John McEnroe announced Friday that they will launch a limited edition underwear collection in August, with 4% of the sales being donated to the John and Patty McEnroe Foundation. McEnroe and Borg each designed two underwear styles for the collection, which will only be available for a short period of time. The collection will be available in 17 markets including large parts of Europe, Canada, the U.S. and through the online store on Bjorn Borg's website (THE DAILY).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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