Menu
Marketing and Sponsorship

Former NCAA Athletes Send Cease-And-Desist Letters To TV Nets Over IP Rights

Attorneys for a group of former NCAA athletes yesterday sent cease-and-desist letters to ESPN, CBS and other nets saying “each of the networks ‘appears to have no right’ to feature the names, images and likeness of former football and basketball players without their permission,” according to Steve Wieberg of USA TODAY. Attorney Michael Hausfeld, lead counsel for former UCLA basketball player Ed O’Bannon, in the letter cited “the NCAA’s acknowledgment during a recent court hearing tied to the likenesses lawsuit that ‘there are no licenses from the NCAA to anybody that purport to, on their face or implicitly, constitute a license of any student-athlete rights.’” The letter asks that “any licensing fees paid to the NCAA or partner Collegiate Licensing Co. be placed in escrow and that contracts be rewritten to clarify what rights are held by the NCAA.” Additionally, the letter calls for “separate licensing contracts with individual former players” (USA TODAY, 6/28).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/28/Marketing-and-Sponsorship/NCAA-Images.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/28/Marketing-and-Sponsorship/NCAA-Images.aspx

CLOSE