Group Created with Sketch.
Volume 24 No. 114
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

SBJ In-Depth: Hispanic Marketing

Teams, leagues and brands have become savvier in the way they market to Hispanic consumers, realizing the potential payoff from connecting with this growing segment of the U.S. population. We will talk with marketers at properties and agencies to see how they are forging those relationships and the types of resources they are putting behind efforts to reach Hispanics. Publishing Date: July 18 Ad Close: July 5 Materials Close: July 6. For more information, contact Julie Tuttle, National Director of Advertising at 212 500 0711 or jtuttle@sportsbusinessjournal.com.