Promoters for Sunday's Izod IndyCar Series Milwaukee 225 "added a limited buy-one-get-one-free deal to their ticket options Thursday afternoon," according to Dave Kallmann of the MILWAUKEE JOURNAL SENTINEL. AB Promotions' Chris McGrath "wouldn't get into specifics Thursday on the number of tickets sold" for Sunday's race. There are "about 38,000 seats" available at Milwaukee Mile, and the "infield adds a few thousand to the track's capacity." The seating chart on the race's website "showed some grandstand sections sold out or all but sold out while others were one-quarter to one-third full." A track spokesperson indicated that through the new promotion, "people buying online will request the number of tickets they want, and although the full price will initially be shown, the charge will be adjusted upon checkout." Fans who "have bought tickets already will be able to get their extras at the gate Sunday." McGrath said, "It's going to be a limited thing. It's not going to be until the house is full, but it is a push to get some new people out to the track." Kallmann writes the last-minute deal "smacks of desperation." McGrath said, "We always knew this was a building year. ... This is a way for us to sort of apologize for the cars not being here (in 2010) -- even though we had nothing to do with it" (MILWAUKEE JOURNAL SENTINEL, 6/17).
