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Marketing and Sponsorship

Running With The Bulls: adidas Has Big Marketing Plans For Derrick Rose

After winning the NBA MVP award in just his third season, Bulls G Derrick Rose has “suddenly found himself one of the league’s most marketable stars,” according to Joel Brigham of HOOPSWORLD.com. Rose has become the "golden boy for adidas Global Basketball." He has “hi...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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