Menu
Marketing and Sponsorship

GoDaddy's Parsons Expects Danica To Drive NASCAR Full-Time In '12

GoDaddy Founder & CEO Bob Parsons said that he expects driver Danica Patrick "to make the move full-time to NASCAR next season," according to Terry Blount of ESPN.com. Sources indicated that Patrick is "working on a plan to race full-time in the Nationwide Series" in '12 and move to the Sprint Cup Series in '13. Parsons said, "She hasn't told me she will, but I believe she will and we'll be ready. Here's the fact: She loves (NASCAR), it's much more exciting than IndyCar, with all due respect, and the TV audience for NASCAR is off the hook." He emphasized that he "is behind her whatever decision she makes." Parsons: "As long as I can stroke the check. I tell you what, she doesn't exactly work for minimum wage. I usually don't get into that too much until the decision's been made. But I've told her I would sponsor her if she started ice skating." Parsons noted that GoDaddy's market share "has tripled from $300 million to $1.1 billion in sales since his company started backing Patrick" in '05. He added, "She's edgy like we are, and a little inappropriate like we are. But you notice whenever we do a commercial, she's always the hero. She's never the brunt of the joke. And her recognition is off the hook. She's perfect for GoDaddy" (ESPN.com, 5/29). More Parsons: "My guess is, if she moves to NASCAR, she'll do whatever she can to run in an (IndyCar) race before the Indianapolis 500 and to run in the 500. I will be floored if she didn't" (USA TODAY, 6/1).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/01/Marketing-and-Sponsorship/Danica.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/06/01/Marketing-and-Sponsorship/Danica.aspx

CLOSE