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Marketing and Sponsorship

Mr. Perfect: Louisiana Man Uses Cover Boy Roy Halladay To Win 2K Sports' $1M Prize

Brian Kingery, a music teacher from Hammond, La., has been named by 2K Sports as the winner of its second annual $1M prize for pitching the first perfect game in its "MLB 2K11" title. The prize at its inception was believed to be the largest-ever for playing a console video game. Like initial winner Wade McGilberry of Semmes, Ala., last year, Kingery this morning made a series of media appearances in N.Y., including a stop at MLB's new Fan Cave. Kingery used Phillies P Roy Halladay, cover athlete for "MLB 2K11," in the game to pitch his perfect game. But he said he is not a serious sports fan of any type, and was lured in by national TV announcements earlier this spring of the $1M prize. "I saw the commercial with my wife, and she said to me, 'Why aren't you doing this? You're good at video games,'" Kingery said. "She pretty much sent me to GameStop and from there, it was just a matter of mastering the game."

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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