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Side-By-Side Action: ESPN To Show Races Next To Ads During Sprint Cup Chase

ESPN yesterday at its  upfront presentation unveiled a new picture-in-picture advertising format for its NASCAR Sprint Cup Series broadcasts that will allow it to stay with race coverage later this season. The format, known as "NASCAR NonStop," will be used during NASCAR's Chase for the Sprin...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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