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Marketing and Sponsorship

U.S. Army To Sponsor Second NASCAR Team, Support Drive For Diversity Program

The U.S. Army “will sponsor another motorsports team, reaffirming its need to spend public money in auto racing" even after U.S. Rep Betty McCollum (D-Minn.) “ challenged that notion  earlier this year,” according to Dustin Long of the ROANOKE TIMES. The U.S. Army will sponsor Revolution Racing, wh...

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SBJ Morning Buzzcast: May 30, 2024

All revenue ideas on the table in college sports; the PWHL's next steps; new women's soccer league to launch in Canada and Leeds United lands Red Bull

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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