SBD/April 19, 2011/Research and Ratings

SI Tops Sports Mag Q1 Ad Revenue With $145M; ESPN The Mag Up 24%

SI led all sports publications with $145M in ad revenue during the first quarter of '11, up 7.9% from the same period a year ago, according to data from Publishers Information Bureau. Total magazine rate-card-reported ad revenue for Q1 closed at $4.3B, up 6.1%. ESPN The Magazine saw t...

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