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Marketing and Sponsorship

Serena Causes Stir Upon Return To Court By Wearing Bright Pink Bodysuit

Serena Williams "went viral again" this week after she returned to the tennis court for practice on Tuesday wearing a "bright pink body suit," according to Greg Couch of SPORTINGNEWS.com. She has been out of action since last year due to various injuries and illnesses, and the "entirety of Williams’ assault on pop culture Tuesday was a picture she posted on her Twitter account, which has 2 million followers." Nike has not claimed "credit for this yet, but it sure looked like a setup, with that Swoosh showing." The outfit "was genius," and it is "what makes Serena who she is." Couch: "No one else could have worn that. ... Serena Williams is a brand, so when she puts on a wild pink outfit, everyone talks. If Albert Pujols, not a brand, put on all-pink, everyone would say, 'What the heck is he doing?’" On Monday, the day before Williams posted the picture, "tennis lost its next best player, Kim Clijsters, for a few months after she tore up her ankle falling off high heels while dancing at a wedding," and "no one noticed." But Williams is the "master of getting people talking about her and all her different outfits," and thus she "was already the talk of the sports world" as soon as she returned to practice (SPORTINGNEWS.com, 4/13).

GREAT DANE: Top-ranked tennis player Caroline Wozniacki has announced a deal to become a brand ambassador for Compeed, which manufactures blister remedy products. Wozniacki will be launching a new Extreme Blister Patch (THE DAILY).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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