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Marketing and Sponsorship

Arizona State Hopes Rebranding Will Jump-Start Merchandise Sales

Arizona State Univ. and its licensed merchandise retailers are "hoping the school's new look  on the sports fields will jump-start flagging sales of its logo products," according to Max Jarman of the ARIZONA REPUBLIC. ASU Assistant AD Steve Hank is "optimistic the new image, including edgy blac...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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