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Marketing and Sponsorship

McIlroy Has Bright Future As Endorser Despite Sunday Collapse At The Masters

Golfer Rory McIlroy "may have dramatically plummeted down the leaderboard" yesterday at The Masters after leading by four strokes heading into the final round, but his early success at the tournament "looks set to catapult him into golf's multimillion-earning elite," according to Kennedy & Elli...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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