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Marketing and Sponsorship

Adidas Chair Hainer: Reebok Required "More Cleanup Work Than We Thought"

adidas Group Chair & CEO Herbert Hainer discussed his company's acquisition of Reebok in '06 with BLOOMBERG BUSINESSWEEK. Hainer said when adidas acquired Reebok, “we saw it as a way to expand” in the U.S., but “we had to do much more cleanup work than we thought.” Hainer added, “I felt we coul...

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SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

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