In Charlotte, Erik Spanberg notes the Bobcats have "spent much of the past year discussing a new deal with Budweiser, the team’s beer sponsor since the franchise arrived” in ’04. Bud is “among several top-level sponsors spending $1 million or more with the Bobcats, but the current deal expires after this season.” It is “complicated for the Bobcats by two other factors: Bud parent InBev has been paying less for sports deals in recent months, and the NBA could miss part or all of next season as negotiations drag on” for a new CBA (CHARLOTTE BUSINESS JOURNAL, 4/1 issue).
Children's Hospital L.A.
KEEPING UP WITH THE JONESES: Jones Soda and K2 Sports today announced a partnership to pursue snow-inspired initiatives. As part of the deal, K2 will integrate the Jones brand throughout its marketing initiatives and create Jones Soda skis and snowboards. The two-year partnership begins this month and will involve cross-brand presence through digital marketing, appearances at snow sports events, demo centers, movie premieres and retail displays. The deal allows Jones to develop cross-branded merchandise to use as incentives and prizing (Jones Soda/2K Sports).
MAXIM-IZING THEIR EXPOSURE: AD AGE’s Rich Thomaselli noted Maxim “will be hosting its invite-only bash” at The Masters and the Kentucky Derby. Maxim Chief Revenue Officer Ben Madden said, “We've had so much success around the Maxim Super Bowl party -- even when the economy was diving, the demand from marketers and high-end consumers never abated." Partners for The Masters party “include Lamborghini, Michelob Ultra beer, KRU82 Vodka and Odyssey Golf.” Madden is “still negotiating with sponsors for the Derby” (ADAGE.com, 4/1).