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Marketing and Sponsorship

Stick With It: NHLPA Extends Agreement With Reebok, Adds More Licensees

The NHLPA has announced five-year apparel agreements, highlighted by the continuation of its partnership with Reebok. The union is expanding its roster of apparel licensees to include Old Time Hockey, Knights Apparel and Elmau & Associates. The new player apparel deal with Reebok, which...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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