Menu
Franchises

Flyers Increasing Season-Ticket Prices As Part Of "Rescaling"

The Flyers are "instituting a price increase of more than 21 percent for six sections in the lower bowl" of Well Fargo Center as part of a "wider 'rescaling' that will see almost every ticket increase in price next season," according to Frank Seravalli of the PHILADELPHIA DAILY NEWS. Comcast-Spectacor President & COO Peter Luukko acknowledged that "some of the increases, especially for fans in the lower bowl, may be 'harsh.'" He said, "We're rescaling the house. Since the lockout (in 2004-05), we've increased ticket prices just 5 percent. And that's 5 percent as a total for the six seasons, not 5 percent each year. The salary cap in the NHL has increased more than 50 percent over the 6 years. We're a top 5 market in the league and we've had the 15th or 16th average ticket price." Luukko added, "It's something that we thought long and hard about. With the rescaling, some fans may have to move over a section or two to stay at their current price point, but they won't be priced out of the lower bowl." Seravalli notes previously, every ticket in the lower bowl -- regardless of section or row, with the exception of the first row against the glass and those in the Cadillac Grille -- "was just $79 for season ticketholders." However, during the '11-12 season, "just two of the sections in the lower bowl will feature the same $79 price point." Those that are "not increasing to $96 -- or $193 for the first row or $102 for the Cadillac Grille -- will bump to either $85 or $89." That is an 8.8% increase or 12.6% increase "for most seats." In addition, the Flyers are "starting a new price point for each row in the upper deck." Each row "will have a different price, ranging from $65 in the first row to $37 in Row 15" (PHILADELPHIA DAILY NEWS, 3/28).

DOING THEIR HOMEWORK: Flyers Senior VP/Business Operations Shawn Tilger said that the team's marketing and sales department "researched this for eight months using statistics from the NHL, in-house and outside sales, secondary market research (StubHub, eBay etc.), plus input from a fans’ advisory board on what they felt were the best locations in the arena." The Flyers "also looked to see what tickets in the arena were and weren’t moving on re-sale and what prices people were willing to pay for specific tickets in certain parts of the arena" (CSNPHILLY.com, 3/27).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/03/28/Franchises/Flyers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/03/28/Franchises/Flyers.aspx

CLOSE