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Volume 24 No. 156

Marketing and Sponsorship

Modell's Sporting Goods CEO Mitch Modell yesterday said that it "likely will be 45 days before he has an adequate supply" of Carmelo Anthony's new No. 7 Knicks replica jersey, according to NEWSDAY. On the Knicks' online store, Anthony jerseys "can be pre-ordered but are not expected to ship until April." The NBA's online store "is not promising shipment until May." Modell said that the problem is that the team "recently decided against altering its uniform design for 2011-12, leaving adidas with a limited inventory because the company had been anticipating a change." He noted that a "limited number of jerseys went on sale at three Manhattan stores Wednesday afternoon, but he did not expect them to last long." Name and number T-shirts are expected to be available today, and "black replica jerseys were expected by next week" (NEWSDAY, 2/24). In N.Y., Howard Kussoy reports every souvenir stand outside MSG sold out of Anthony's Knicks jersey "nearly three hours before" he made his debut last night against the Bucks (N.Y. POST, 2/24).

MY NAME IS EARL: While Anthony wore his new No. 7 during his Knicks debut last night, he said that he "spoke with Earl Monroe to ask if he could wear the Pearl's retired No. 15." Sources indicated that Anthony, who wore No. 15 for the Nuggets and during his one season at Syracuse Univ., "chose No. 7 because the Jordan Brand players almost always choose prime numbers for their jerseys" (N.Y. POST, 2/24).

The Giants and Red Sox will participate in the MLBPA Players Choice Signature Series merchandise collection for the first time this year. Now in its third year, the collaborative effort between the union and apparel licensee VF/Majestic involves players designing jerseys and T-shirts to their own specifications. Players from the Yankees and Phillies, both participating clubs in last year's collection, return for '11. Players from the Mets and Twins, meanwhile, are not involved this year after participating last year, and in the case of the Mets, launching the program in '09. Initial design work for the '11 collection is occurring now during Spring Training, with final revisions and retail availability slated for later this spring. The players involved this year include Phillies P Cliff Lee and C Carlos Ruiz; Yankees 3B Alex Rodriguez, 2B Robinson Cano, P Mariano Rivera and DH Jorge Posada; Giants Ps Tim Lincecum and Matt Cain, LF Cody Ross and 3B Pablo Sandoval; and Red Sox 3B Kevin Youkilis, 1B Adrian Gonzalez and CF Carl Crawford.

A production crew working on Capital One commercials in the DC area yesterday filmed a spot with Capitals LW Alex Ovechkin "shooting pucks from the bank's roof," according to ARLNOW.com. The crew was "filming a Capital One Bank commercial" in Arlington, Va., yesterday morning, and then was seen "heading into DC to film at another Capital One bank location" for the Ovechkin ad (ARLNOW.com, 2/23). In DC, Dan Steinberg cited a source as saying that Verizon Center was "at one time an option for this roof-puck-shooting phenomenon." But Ovechkin, among others, was pictured "atop a government building above the Judiciary Square Metro station" in DC. The Capitals were "unable to provide any information" on the filming (WASHINGTONPOST.com, 2/23).

Clippers F Blake Griffin during the NBA All-Star Saturday Sprite Slam Dunk Contest jumped over a Kia in his final dunk, and CNBC.com’s Darren Rovell noted it is “not known how many cars Griffin’s jump actually helped sell.” However, Edmunds.com, an online resource for automotive information, reported car buyers said that “they were 20 percent more likely to consider a Kia brand car on Sunday, the day after the dunk, compared to an average Sunday.” Car buyers were also “twice as likely (104 percent) to consider buying an Optima, the specific model that Griffin dunked over” (CNBC.com, 2/23).

THE BEST A MAN CAN GET: In N.Y., Ken Belson noted Yankees SS Derek Jeter’s image appears on a billboard in the SoHo neighborhood of Manhattan and he has a “virtual stubble one day, has his face lathered with Gillette shave cream the next day and appears clean shaven a third day.” The three-day cycle “will be repeated until March 6” (NYTIMES.com, 2/23).

EARLY BIRD GETS THE WORM: CAMPAIGN magazine’s Ed Owen reports EA is “expected to be among the first advertisers to run product placement on British TV when it becomes possible” Monday. EA is "believed to have brokered a deal to pay for a significant presence” during EPL matches on Sky Sports. EA is the official technology provider for the EPL but “fell foul of Ofcom regulations earlier this month for displaying its logo on Sky ‘in the absence of any editorial justification’” (CAMPAIGN.co.uk, 2/24).

FOOD FOR THOUGHT: AdvancePierre Foods signed on as a primary sponsor for Elliott Sadler’s No. 2 Chevrolet in the NASCAR Nationwide Series. AdvancePierre’s Fast Fixin’ and Fast Fixin’ On the Go Sandwiches brands will serve as associate sponsors on the No. 2 Chevrolet for the entire ’11 season (AdvancePierre).

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