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Volume 24 No. 112

People and Pop Culture

Ever wonder how executives in sports business spend their weekends? THE DAILY this week continues "What's Up For The Weekend," providing readers with an inside look at people in our industry. This week, we catch up with Bloomberg Sports GM BILL SQUADRON, who chatted with Staff Writer Theresa Manahan.

Q: What are your plans for this weekend?
Squadron: This weekend will be work as we will join forces with Strat-O-Matic on their 50th anniversary event and then host a media and blogger event at Bloomberg to kick off our fantasy product, which goes on sale next week. Then Sunday, my usual dose of playing hoops in the morning and coaching my kids in the afternoon.

Q: What are you really looking forward to this weekend? Anything special planned?
Squadron: Getting the immediate feedback from a roomful of experts Saturday will be more than enough, but it's a great time for Bloomberg in sports so I can't complain.

Q: What do you like to watch and read on the weekend?
Squadron: Lots of hoops -- college, high school and the NBA -- and the Sunday morning talk shows since I have a passion for politics as well.

Q: What workout routines or activities do you like to do on the weekend?
Squadron: I play pickup basketball every Sunday for the past 13 years at our local school. Same faces every week, lots of fun.

Q: The thing that our readers would be most surprised you love to do on your weekends is…
Squadron: I take more pride in coaching my son's hoops team than anything else I do.

Q: Best weekend ever?
Squadron: Easy one. Sept. 27, 1998. Sportvision unveiled the yellow first down line for the first time during the Ravens-Bengals game. It helped change the viewing habits of sports forever.

Q: Favorite weekend getaway?
Squadron: Captiva Island, Fla.

Q: Guilty weekend pleasure?
Squadron: Lots of ice cream.

Q: Favorite local restaurant?
Squadron: Piper Kilt and their amazing burgers, Eastchester, New York.

Q: Do you have any routine weekend chores?
Squadron: Lots of shoveling the show and scraping ice unfortunately the last few months.

Q: What is your favorite local nightlife activity?
Squadron: Not a nightlife guy. ... Love movies and the theater on occasion.

Q: Must see weekend game?
Squadron: Friday night is Lakers-Knicks and we are longtime season-ticket holders. However, this Friday we will pass on KOBE because we have the Scarsdale-Byram Hills High School game and my son ALEX plays for Scarsdale.

Q: Favorite Super Bowl commercial?
Squadron: The E*Trade baby, but the Doritos "Resurrection" commercial was a close second.

THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here is a special Super Bowl XLV theme for this week's newsmakers:

WIN: FOX -- Another year, another record-setting Super Bowl telecast in the books. Fox averages 111 million viewers for this year's game, the best TV audience ever and fourth-straight Super Bowl audience record. While the size of the U.S. TV audience has increased alongside population growth over the years, the game still earns a stout 46.0 rating; only eight other Super Bowl telecasts have earned a higher figure. Football fans also tuned in for Fox' pregame coverage this year, with 22.2 million viewers marking the most-viewed Super Bowl pregame show in nine years. In addition, the network scores in the ad revenue department, taking in around $300M from the Super Bowl's in-game spots.

LOSE: NFL -- Not the best week for a league that usually executes its events flawlessly. The karma was off in Dallas, maybe thrown askew by the terrible weather, and nothing seemed to click in Big D. While trouble getting around the spread out area was pervasive throughout the week, the capstone was Sunday, with long lines and long lines to enter Cowboys Stadium followed by a seating debacle that the league had advance knowledge of but couldn’t resolve. Instead of post-Super Bowl focus on a great game and record TV audience, the NFL's drastic damage control dominates the headlines.

DRAW: HALFTIME SHOW -- You have to give the NFL credit for making the effort to put "hip" back in the halftime show after years of taking heat for older acts. Many pundits felt the Black Eyed Peas were entertaining, while others felt USHER, who made a cameo on stage, should have been the headline act. The truth of the matter is that it is impossibly difficult to program content to an audience of over 100 million people. Nonetheless, this year's halftime show was the most-viewed since '93, so the decision to go younger did pay dividends.

The Brewers have "quietly promoted" Exec VP/Business Operations RICK SCHLESINGER to COO. Schlesinger, who joined the club in '02, "runs the day to day operations on the business side" (, 2/10).

MEDIA MOVES: Editor MIKE HARRIS reportedly will serve as Sports Editor for the re-launch of the Washington Times sports section, expected "around March 1, with a staff of about 10." Baseball Editor MARC LANCASTER will be the Assistant Sports Editor for the Times (, 2/7)....FS Ohio has hired Network Development Coordinator BARRY MCBRIDE as Digital Content Manager for The network also has hired Game Day Communications VP/Event Marketing STEPHANIE MILEHAM as Marketing Manager (FS Ohio)....WFN: World Fishing Network has hired PETE PIPER as Senior Dir of Advertising & Sponsorship, based in the network's Denver office. Piper most recently worked for Comcast Corp. (WFN).

EXECS: Global Spectrum named MATTHEW HOMAN GM of Wells Fargo Center, replacing TIM MURPHY, who was promoted to Regional VP for Global Spectrum (Global Spectrum)....Western Hockey League Commissioner RON ROBISON "signed a five-year contract extension Wednesday that will take him through the 2015-16 season" (CALGARY HERALD, 2/10)....UFL Las Vegas Locomotives GM & coach JIM FASSEL has added the title of team President (UFL)....Jackson State Univ. AD BOB BRADDY has retired from the post he has held for five years. ROBERT WALKER will serve as interim AD (Jackson CLARION-LEDGER, 2/9)....Delaware North Cos. -- Boston has hired MLL Boston Cannons VP & GM MARK KASTRUD as Dir of Corporate Partnerships for TD Garden, and Triple-A PCL Memphis Redbirds Promotions & Marketing Assistant MATTHEW SILBERMAN as Event Operations Manager of the arena (Delaware North)....Learfield Sports has named JERRON SMITH Affiliate Relations Executive. Smith previously served as Sponsorship Sales Coordinator with Learfield Sports -- Black Coaches & Administrators (THE DAILY).

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Former Commodity Exchange Inc. Chair MARTIN GREENBERG is suing Heat VP/Player Programs ALONZO MOURNING's charity after Greenberg won $1M “for hitting a hole-in-one at its golf tournament -- then was denied the prize after it was claimed the course had been improperly shortened.” The insurer backing the event “refused to pay up, claiming Greenberg's required 150-yard shot had actually traveled only 139 yards.” Greenberg on Thursday filed suit in New York state Supreme Court against the charity for $1M plus legal costs (N.Y. POST, 2/11).

Magic Johnson making foray into media industry
with Vibe Holdings
FEELING THE VIBE: Bloomberg News' Brett Pulley said of Basketball HOFer MAGIC JOHNSON becoming Chair of Vibe Holdings, “He’s been saying for really over a year now that he had an interest in media and he’s been saying specifically multi-cultural African-American media.” Johnson has “really strong experience serving multi-cultural markets” with his Starbucks stores and movie theaters. Pulley said that Johnson’s “bigger vision” is the “value there (in multi-cultural markets) and there’s probably underserved markets" (Bloomberg TV, 2/9).

NAMES: Stunt3 Multimedia is filming a 10-part documentary on Univ. of Michigan football, “scheduled for premier in late May or early June." “VICTORS” also will air during the football season, with the “first five parts debuting in 2011 and the second” five in ’12. The series is “loosely modeled after” ESPN’s “30 for 30” documentary series (, 2/9)….Author JIM DENT is working on his upcoming book, "SUPER BOWL TEXAS STYLE: THE REAL STORY BEHIND SUPER BOWL XLV" (HOUSTON CHRONICLE, 2/11)....Chargers President & CEO DEAN SPANOS "has sold his spread at the Trump Park Avenue" in N.Y. The 1,813-square-foot two-bedroom condo sold for $5.3M, "down a smidge" from the $5.5M asking price posted in April (, 2/10). Meanwhile, Spanos' wife, SUSIE, will receive the American Cancer Society's Celebration of Life Award on April 9 (SAN DIEGO UNION-TRIBUNE, 2/9)....Pro Football HOFer "MEAN" JOE GREENE Wednesday accepted the Lifetime Achievement Award at the 75th annual Dapper Dan Dinner & Sports Auction in Pittsburgh. The dinner is the largest fundraiser of the year for Dapper Dan Charities. Proceeds go to the Boys & Girls Clubs of Western Pennsylvania's youth sports and education programs (PITTSBURGH POST-GAZETTE, 2/10)....Broncos Exec VP/Football Operations JOHN ELWAY and his business partners "have signed a letter of intent to purchase" Burt Chevrolet in Englewood, Colo., the "last of the Burt car dealerships." The deal marks Elway's "first foray into the Denver-area automobile business since he left the car biz in 2006, when his partnership with AutoNation ended" (DENVER POST, 2/10)....Former ESPN NFL analyst JEREMY GREEN "pleaded guilty to first-degree possession of child pornography Thursday in New Britain Superior Court." Green is "scheduled to be sentenced April 14" (BRISTOL PRESS, 2/11).