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NHL Panthers Implement Money-Back Guarantee For January Games

 

The NHL Panthers are "offering individual ticket-buyers a money-back guarantee on the nine home games in January," according to Sarah Talalay of the South Florida SUN-SENTINEL. Starting with the Jan. 2 matchup against the Rangers at BankAtlantic Center, Florida residents who "buy individual game tickets -- starting at $9 -- can get a refund if their experience at the game wasn’t up to snuff." To request a refund, fans "must fill out a form online explaining in detail the reason they're requesting their money back." The form "allows the Panthers to capture fans' home and email addresses -- for future pitches -- and learn what areas of Panthers games at BankAtlantic Center need improvement." The "Good Time Guarantee" comes as the team is "struggling to sell individual game." Panthers President & COO Michael Yormark called the offer a "no-lose proposition" and said, "The program enables us to attract that fence-sitter. Now I've given them an incentive to buy tickets." Yormark said that fans who "take advantage of the offer likely will buy food and beverages and possibly merchandise while in the arena, so the team benefits even if it has to refund the ticket purchase" (SUN-SENTINEL.com, 12/23).

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