The following presents Scarborough Research detailing MLS fan demographics, indexed to the U.S. population. For example, avid MLS fans are 35% more likely to be African-American than the average population and 5% less likely to be white. For more explanation, roll your cursor over highlighted numbers. A fan is defined as someone with at least a little bit of interest in MLS, while a loyal fan is somewhat interested and an avid fan is very interested. The information was gathered from August ’05–September ’06 (Scarborough Research).
| MLS FAN DEMOGRAPHICS |
| DEMOGRAPHIC | AVID FAN | LOYAL FAN | FAN |
| AGE |
| 18-24 | (% of U.S. residents) | 4% | | 18% |
| | (% of MLS fans) | 24% | | 17% |
| | (Index) | 187 | | 130 |
| 25-34 | 3% | 8% | 18% |
| | 25% | 24% | 23% |
| | 139 | 136 | 129 |
| 35-44 | 3% | 7% | 16% |
| | 21% | 22% | 22% |
| | 107 | 115 | 115 |
| 45-54 | 2% | 5% | 13% |
| | 16% | 16% | 17% |
| | 82 | 86 | 92 |
| 55-64 | 1% | 4% | 11% |
| | 7% | 9% | 11% |
| | 50 | 64 | 77 |
| 65+ | 1% | 3% | 8% |
| | 8% | 9% | 10% |
| | 45 | 50 | 58 |
| |
| GENDER |
| Men | 3% | 7% | 17% |
| | 62% | 59% | 59% |
| | 129 | 121 | 122 |
| Women | 2% | 5% | 11% |
| | 38% | 41% | 41% |
| | 73 | 80 | 79 |
| |
| RACE |
| White | 2% | 6% | 14% |
| | 79% | 81% | 83% |
| | 95 | 98 | 99 |
| Black/African American | 3% | 7% | 14% |
| | 16% | 13% | 11% |
| | 135 | 110 | 99 |
| Spanish/Hispanic origin | 7% | 15% | 25% |
| | 38% | 32% | 23% |
| | 285 | 242 | 177 |
| Asian | 3% | 8% | 19% |
| | 3% | 3% | 3% |
| | 129 | 131 | 132 |
| Other | 2% | 6% | 15% |
| | 3% | 3% | 3% |
| | 95 | 101 | 102 |
| |
| HOUSEHOLD INCOME |
| <$25K | 2% | 6% | 11% |
| | 13% | 14% | 12% |
| | 88 | 91 | 79 |
| $25K-$40K | 3% | 6% | 13% |
| | 24% | 21% | 19% |
| | 114 | 99 | 92 |
| $40K-$50K | 3% | 6% | 14% |
| | 14% | 13% | 12% |
| | 108 | 102 | 98 |
| $50K-$75K | 2% | 5% | 14% |
| | 17% | 17% | 18% |
| | 90 | 89 | 96 |
| $75K-$100K | 2% | 7% | 16% |
| | 14% | 16% | 17% |
| | 97 | 106 | 114 |
| $100K-$150K | 2% | 7% | 17% |
| | 11% | 12% | 13% |
| | 104 | 111 | 118 |
| $150K+ | 2% | 7% | 18% |
| | 7% | 8% | 9% |
| | 97 | 117 | 125 |
