Menu
SBJ Best Places to Work in Sports 2024

Nominate Your Company Today

Sports Industrialists

Newsmakers: Mixed Martial Arts Gaining Media Traction

THE DAILY each Friday offers our take on the performances over the past week of some people and entities in sports business. Here are this week’s newsmakers:

WIN: MIXED MARTIAL ARTS — Questions still surround this sport and the level of violence, but we can’t ignore its traction. More proof this week is a USA Today Life section cover story that gushes about the Ultimate Fighting Championship and writes of young couples spending $400 per seat to take in the action. Now, on Sunday, the sport gets perhaps its largest audience ever with a segment on CBS’ “60 Minutes.”

LOSE: BRIAN DAVIS AND CHRISTIAN LAETTNER — They are entrepreneurial, smart and aggressive, but we’re giving them a foul for the way they’ve handled their pursuit of the Grizzlies. Just a few days after rebuking local media for its perceived unfair and tough coverage and pleading with the media to give them a chance while their bid is in front of the NBA, the league comes out and says the partners’ bid information was incomplete and the “transaction would not comply with NBA rules." And they wonder why they’re facing a skeptical media in Memphis?

DRAW: ISC — Track operator gives up on its vision for a venue in Staten Island and the hope to broaden the sport’s appeal in the pivotal Northeast takes a major hit. But the site was fraught with problems and obstacles from the beginning and analysts applaud ISC for cutting its losses while it can. Now focus can shift to more viable options.

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2006/12/08/Sports-Industrialists/Newsmakers-Mixed-Martial-Arts-Gaining-Media-Traction.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2006/12/08/Sports-Industrialists/Newsmakers-Mixed-Martial-Arts-Gaining-Media-Traction.aspx

CLOSE