NASCAR Advertising: Chevy To Launch New Ad Campaign
|Gillette Adds McMurray (far left) And |
Edwards (far right) To “Young Guns” Team
REESE’S: A new 15-second ad for Reese’s Peanut Butter Cups with caramel features NASCAR driver Kevin Harvick and IRL driver Tony Kanaan. In the spot, Harvick is shown walking down a street while eating a Reese’s and wearing headphones, while Kanaan is shown carrying a labeled jar of caramel and talking on his cell phone. The two drivers round a corner and bump into each other with Harvick inadvertently dunking his Reese’s into Kanaan’s jar of caramel. Harvick: “You got your caramel in my Reese’s.” Reese’s is co-primary sponsor of Harvick’s Richard Childress Racing Nextel Cup car, while parent Hershey’s is a sponsor of Kanaan’s Andretti Green Racing team (THE DAILY).