Sponsorships Advertising Marketing

Tire Irons: Bridgestone On As Sponsor Of Akron Tour Event

8.19.2005

Bridgestone To Take Over Title Sponsorship
Of World Golf Championship Event

Bridgestone Corp. has signed on to take over title sponsorship of the PGA Tour’s World Golf Championship (WGC) event at Firestone Country Club in Akron, Ohio, ending NEC’s 22-year run as the tournament’s sponsor, according to Brian Windhorst of the AKRON BEACON JOURNAL. The tournament will now be known as the WGC-Bridgestone Invitational. Windhorst notes the PGA Tour has committed to returning to Firestone in August ’06, but WGC commitments “have not been made past next year.” Bridgestone in May signed a multimillion-dollar deal to become an official sponsor of the WGC (AKRON BEACON JOURNAL, 8/19).

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