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The Back Of The Book

Attention Shoppers: Sports Apparel Purchasing Trends

The following presents Scarborough Research data detailing sports apparel purchasing habits among adults aged 18+, as well as NBA and WNBA fans representing varying avidity levels. Purchasing habits are broken down by brand and sports entity. Research was conducted between August ’03 and September ...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

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