Pop In The Bat: Guerrero And A-Rod To Appear In Pepsi Ads

Guerrero (l) And Rodriguez Vie For Pepsi In New Spot

Angels RF Vladimir Guerrero and Yankees 3B Alex Rodriguez, both Pepsi endorsers, will appear in two national TV ads and on Pepsi in-store materials this year. Pepsi is the official soft drink of MLB and 16 MLB teams (Pepsi). In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton notes one of the spots, called “Stand-off,” via BBDO, will break in English and Spanish in May, coinciding with the start of Fox’ national Saturday afternoon MLB schedule. The commercial was shot just before spring training and shows Guerrero and Rodriguez facing off in a hitting contest while “competing for the can of Pepsi shown on a table next to home plate.” Rodriguez and Guerrero — along with NASCAR driver Jeff Gordon, snowboarder Shaun White and United F Freddy Adu — will also be part of Pepsi’s summer “Go Pro” promotion (SPORTSBUSINESS JOURNAL, 4/25 issue).