The following presents ‘04’s top sports advertising spenders with Olympic affiliations (Nielsen Monitor Plus).
TOP AD SPENDERS WITH OLYMPIC AFFILIATIONS |
| COMPANY (RK) | '04 SPORTS SPENDING | % +/- FROM '03 | OLYMPIC AFFIL. |
| Anheuser-Busch (1) | $293,400,122 | 34.5% | USOC partner |
| Chevrolet (2) | $219,995,815 | 61.9% | USOC partner |
| Coca-Cola (5) | $142,761,624 | 121.3% | TOP |
| Visa (9) | $136,070,954 | 72.2% | TOP |
| McDonald’s (12) | $101,010,628 | 94.9% | TOP |
| Home Depot (17) | $76,059,044 | 53.5% | USOC sponsor |
| Allstate (20) | $72,620,838 | 157.4% | USOC sponsor |
| Cadillac (24) | $66,993,569 | 34.4% | USOC partner |
| AT&T (26) | $63,860,924 | 77.5% | USOC partner |
| GMC Truck (29) | $60,949,661 | 120.0% | USOC partner |
| Pontiac (45) | $47,715,825 | -14.6% | USOC partner |
| Saturn (47) | $47,208,202 | 31.4% | USOC partner |
| Bank of America (49) | $43,892,109 | NA | USOC partner |
| Xerox (68) | $31,842,167 | 305.2% | TOP |
| Samsung (88) | $24,730,191 | 1071.1% | TOP |
| Eastman Kodak (91) | $24,229,999 | 8496.2% | TOP |
| General Electric (95) | $23,243,168 | 631.4% | TV rights holder |
NOTE: Spending is based on standard rate-card prices for specific national and regional broadcasts, multiplied by the length of time a particular ad aired.
