THE DAILY continues “Spons-o-Meter,” a comprehensive list of the official marketing partners of leagues, events and governing bodies. Today: the Pro Bowlers Association. Corporate partners of the PBA gain category exclusivity, event entitlement and event signage. Sponsors receive exposure through commercial and promotional spots on ESPN, billboards, Web site banner ads, links and promotions, an ad in the PBA yearbook and inclusion in all promotional materials. PBA corporate partners also receive in-show features, event tickets, sampling opportunities, grassroots activation and may benefit from branding opportunities of PBA players, player appearances and tour mark. For sponsorship inquiries please contact shenry@winnercomm.com.
SPONSORS | CATEGORY | PARTNER SINCE |
Miller Brewing Company | Beer and Malternative | 2000 |
Dexter Footwear | Performance Footwear | 2001 |
United States Bowling Congress | Bowling Goverining Body | 2001 |
Banquet (ConAgra) | Frozen Meals | 2002 |
Bayer | Pain Reliever | 2002 |
Cambridge Credit Counseling | Debt Management | 2002 |
Jackson Hewitt | Income Tax Preparation | 2002 |
Odor-Eaters (Combe) | Foot Care Products | 2002 |
Pepsi | Soft Drink/Water | 2002 |
Storm | High Performance Bowling Balls | 2002 |
Baby Ruth | Candy Bars | 2003 |
Geico | Auto Insurance | 2003 |
Wild Turkey | Bourbon-Whiskey | 2003 |
Uniroyal Tires | Passenger and Commercial Tires | 2003 |
BowlersParadise.com | Online Retailer | 2004 |
Denny's | Restaurant | 2005 |
Motel 6 (Accor North America) | Hotel | 2005 |
FOR MORE: For season-to-date PBA ratings on ESPN.