In Tallahassee, Heath Smith reported Disney has “agreed to extend its role as title sponsor” of the annual Florida Classic football game featuring Florida A&M and Bethune-Cookman through ‘05. Since Disney became title sponsor in ’02, the game has become “the largest-selling black-college football game in the country.” Last year’s game had a sellout crowd of 73,358 fans at the Florida Citrus Bowl, and another sellout is expected for this Saturday’s 25th anniversary game. This year’s game will be televised by ISM-TV broadcast markets and cable systems, which include Comcast Sports South Regional Cable, Urban American TV Network, FSN Chicago, FSN Detroit and at least 13 other TV markets (TALLAHASSEE DEMOCRAT, 11/18).
AGENCY NEWS: Warner Communications (WC) has added the PR account for Massachusetts-based Saucony, which “first engaged [WC] in the spring for projects focused on the stories of real-life runners to build brand buzz during the Boston, Chicago and New York marathons.” Warner was subsequently named Saucony’s lead PR agency (ADWEEK.com, 11/18)....Indianapolis-based The Finish Line has named Chicago-based Starcom USA as its media agency of record. The duties were previously handled in-house and by Indianapolis-based EchoPoint Media (Starcom).
STICK TO IT: Bauer Nike Hockey has appointed Lightning RW Martin St. Louis to its Player Advisory Board, comprised of players who provide product feedback and overall direction to the company and its products (Bauer).
