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NFL Draft Commercials: Reebok Uses Rookies To Push Lids

4.26.2004

Reebok, at the first commercial break of ESPN's coverage of the NFL Draft on Saturday, debuted a new creative featuring draft picks and Reebok endorsers Eli Manning, Sean Taylor, Kevin Jones and Kellen Winslow II. The ad trumpeted the company's NFL '04 Draft Day Cap. The spot played up the draft controversy around Manning, who advised the Chargers not to draft him with the No. 1 overall selection. In the ad, Manning, whose rights were ultimately traded to the Giants, is shown with a Chargers and a Giants cap, asking himself, "Chargers, Giants?" (THE DAILY).

REMEMBER WHEN? In Seattle, Jose Miguel Romero reported that the Seahawks debuted a TV commercial during ESPN's draft coverage, featuring CB Marcus Trufant, RB Maurice Morris, LB Isaiah Kacyvenski and RB Shaun Alexander "sharing their memories of the draft" (SEATTLE TIMES, 4/25).

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