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TheK.C. STAR’s Wright Thompson writes of sports message boards, “As sports chat roomshave gone from a fad to an entrenched part of the athletic landscape in thepast decade, those opinions are no longer disseminated only to other fans.  Players, from high school to college to thepros, are reading.  So are coaches,general managers and athletic directors” (K.C. STAR).

TheSAN DIEGO UNION-TRIBUNE’s Conor Dougherty writes of surf companies marketing towomen, “Looking to girls as the next big growth area, a number of surf andskate brands have beefed up their offerings to include items such as skirts andtank tops, pink sneakers and short shorts. The idea is to get a newbatch of customers, and sometimes to expand distribution, withoutalienating the core market of male surfers and skaters” (SAN DIEGOUNION-TRIBUNE).

Withthe Kentucky Derby on the horizon, the following details select horse racingcolumns in the news: