The following presents online traffic for Super Bowl XXXVIII advertisers. Change is based on traffic on Super Bowl Sunday, February 1, against the average traffic of four previous Sundays. Despite viewers ranking the ads of Cialis and Levitra among the worst of this year's Super Bowl, traffic to Cialis.com increased 1,868% (comScore Media Metrix).
| TOP 10 LARGEST GAINING ADVERTISER WEB SITES
SUPER BOWL SUNDAY |
| WEB SITE | GROWTH IN VISITORS |
| Cialis.com | 1,868% |
| Apple iTunes.com | 593% |
| HRBlock.com | 258% |
| PepsiWorld.com | 190% |
| Dodge.com | 139% |
| Cadillac.com | 94% |
| TheTruth.com | 72% |
| Ford.com | 19% |
| WarnerBros.com | 8% |
| SonyPictures.com | 6% |
HARD TO HANDLE? MEDIALIFE MAGAZINE cited a Keynote Systems report that found AOL and Cadillac were "among the most well-prepared to handle" the spike in traffic, as the companies were able to "load pages almost instantaneously and maintain a 100[%] success rate. Most of the other advertisers consistently loaded pages within three seconds and maintained a high success rate." Web sites "with the slowest downloads" included Bayer and H&R Block. Keynote VP/Marketing & Business Development Arnold Waldstein said, "Those companies that did encounter problems, ... may have lost a major opportunity to continue the momentum generated by their TV ads, attract additional revenue and engender good will" (MEDIALIFE MAGAZINE, 2/4).
