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This Weeks SBJ

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See this week’s issue of SportsBusiness Journal as well as www.sportsbusinessjournal.com for these stories and more.


THIS WEEK'S HEADLINES

Texans OwnerBob McNair discusses branding, L.A. and more.
Olympus inks four-year, $20M sponsorship deal with USTA.
Marketers scrutinize Athens one year prior to Olympics.
Following WNBA lead, WUSA to seek individual owners.
NBA targets big and tall market with branded apparel line.

DEPARTMENTS

The Lefton Report: With signage restrictions lifted,Sportsco Int’l puts SkyDome naming rights on the market for $2.8M per year;Octagon to open motorsports division in Charlotte called Octagon Racing;Michael Strahan in four national TV spots this season; Toyota Center inks bothPepsi and Dr Pepper.

Olympics Update: U.S. Paralympics picks up big backer just days after a lawsuit targets USOC over sponsorship issue; Canadian apparel maker Roots intends to hit the retail market before the 2004 games begin.

Labor & Agents: Anthony Carter's agent cleans up after himself following error that cost the NBA player $4 million dollar contract.

Women’s Sports Notebook: Sue Rodin inks Shock F Swin Cash; Four women's soccer players featured in Bud Light ad.

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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