ESPN SPORTS POLL GOES BOWLING FOR RESULTS ON SPONSORS

          The ESPN Sports Poll, a service of TNS Intersearch,
     asked sports fans during the college bowl season last year
     to name which specific bowl games were sponsored by the
     following bowl game sponsors on an unaided basis.  Following
     are the respondents that could correctly name which bowl
     game was sponsored by Nokia, Tostitos, FedEx and AT&T.  Also
     provided is interest level among sports fans in the four
     major bowl games.  Data collected from December. 20, 1999
     through January 24, 2000. Respondents: sports fans 12+
                         
                         Nokia      Tostitos     FedEx     AT&T 
1999 Results             Sugar       Fiesta      Orange    Rose 
Correct association    
between Bowl Game &      n=481       n=613       n=438     n=411
sponsor                  46.6%       78.1%       34.6%     41.5% 
                                     
                        n=1,216     n=1,215     n=1,218   n=1,219
Total Interest           83.6%       88.3%       86.6%     81.2%
Avid Interest            54.2%       56.4%       53.6%     45.4%