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AULD LANG SYNE MY DEAR: FINAL NIELSEN RATINGS UNDER THE TREE

          The following lists final Nielsen ratings from recent
     sports events (THE DAILY).

EVENT                           DATE  NET      TIME       RAT/SHR
Hershey's Figure Skating Chal. 12/16  ABC    2:00-4:00pm   2.3/6
Golf: Hyundai Team Matches-3rd 12/16  ABC    4:00-6:00pm   1.6/4
NCAA Men's B'Ball: KY-MI St.   12/16  CBS    1:00-3:00pm   1.7/4 
"NFL Today"                    12/16  CBS    3:30-4:00pm   3.4/8
NFL On CBS: Raiders-Seahawks   12/16  CBS    4:00-7:15pm   9.3/21
"Fox NFL Saturday"             12/16  Fox 11:30am-12:30pm  2.6/8 
NFL On Fox: Redskins-Steelers  12/16  Fox   12:30-3:45pm   7.9/21
America's Team Cup Gymnastics  12/16  NBC    4:00-6:00pm   2.2/5
Golf: Hyundai Team Matches-4th 12/17  ABC    4:00-7:00pm   2.0/4 
"NFL Today"                    12/17  CBS   12:00-1:00pm   3.5/9
NFL On CBS: (regional)         12/17  CBS    1:00-4:15pm   8.0/18
NFL On CBS: Colts-Dolphins     12/17  CBS    4:15-7:15pm  12.6/24
"Fox NFL Sunday"               12/17  Fox   12:00-1:00pm   4.4/12
NFL On Fox: (regional)         12/17  Fox    1:00-4:15pm  11.7/26
StarSkates Magic               12/17  NBC    4:00-6:00pm   2.8/6
"MNF": Rams-Bucs               12/18  ABC  9:00pm-12:00am 15.2/26

                                              US  COV
EVENT                            DATE  NET  AREA AREA  SHR    000
Heisman Trophy Presentation      12/9  ESPN  1.7  2.1    4   1695
Boxing: Trinidad vs. Vargas      12/9  HBO   2.0  6.0   12   2075
NFL: Jets-Raiders                12/10 ESPN  5.5  7.0   11   5603

          NOTES: For broadcast numbers, one ratings point =
     1,008,000 homes.  "COV AREA" = % of homes tuned into that
     program in that network's universe of subscribers.
          THE NFL COMES A-CAROLING: CBS' NFL coverage is
     averaging a 9.6/21 after 16 weeks, down 8% from a 10.4/24 a
     year ago.  CBS' Colts-Dolphins broadcast was seen by 87% of
     the country.  CBS' "NFL Today" is averaging a 2.7/7, down
     10% from a 3.0/8 to the same point last year....Fox is
     averaging a 10.7/23 through 16 weeks, down 3% from a 11.0/24
     a year ago.  "Fox NFL Sunday" is averaging a 3.9/11 through
     16 weeks, up 3% from a 3.8/11 last year.
          WINTER WONDERLAND: ESPN's broadcasts averaged a
     0.51/(403,824 HHs) for nine games down 9% from a
     0.56/(430,529 HHs) in '99.  In the 18-34 demo, the ratings
     were up 12% to a 0.65 from a 0.58 last year (THE DAILY).  

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