EXECUTIVE TRANSACTIONS

          MEDIA MOVEMENT: In Toronto, Chris Zelkovich cites
     sources as saying that CTV Sportsnet "has decided to cut"
     analyst JOE CARTER "loose" after two seasons.  Zelkovich:
     "One reason for the surprise was that Sportsnet was looking
     for a backup analyst, partly because Carter had said he
     didn't have time to work all 40 of the channel's Blue Jays
     games" (TORONTO STAR, 12/22)....DON ORSILLO will handle
     play-by-play duties for the Red Sox for NESN, beginning in
     March and will join analyst JERRY REMY.  Since '96, Orsillo
     has been the play-by-play announcer for the Triple-A Int'l
     League Pawtucket Red Sox (NESN).
          EXECS: The 49ers named DAVID GOLDMAN as VP/Business
     Development.  Goldman spent the past six years as the NFL's
     Dir of Club Marketing (49ers)....TaylorMade Golf hired SCOTT
     CUPPETT to serve as a PGA Tour representative, reporting to
     Dir of Tour Operations TOM CISMOSKI.  Cuppett will handle
     equipment needs of TaylorMade staff players.  Cuppett held a
     similar position at Callaway Golf (GOLFWEEK, 12/16 issue).