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Sponsorships Advertising Marketing

AWAY IN A MARKETPLACE ROUND-UP

          Ford Motor Co. is the presenting sponsor of ABC's
     Enhanced TV telecast of the FedEx Orange Bowl, the BCS
     college football national championship game on January 3
     (Walt Disney Internet Group).  AD AGE reports that a '01
     Ford Escape will be the prize in a special sweeps "open only
     to enhanced TV viewers that evening" (AD AGE,
     12/22)....HoopsTV.com presented a breakdown of shoes worn by
     NBA players.  The "league-wide brand percentages": Nike --
     66%; adidas -- 11%; AND 1 -- 7%; Jordan -- 4%; Reebok -- 3%;
     Converse -- 3%; Fila -- 2%; Puma -- 1%; and others -- 3%
     (HoopsTV.com, 12/21).  HoopsTV.com is an entity of AND 1.
          GOLF: L.A.-based YourLife Vitamins has signed on as
     title sponsor of the '01 LPGA Classic, to be held in Orlando
     January 12-14 (LPGA)....John Huston has signed a "multi-
     year" endorsement deal with Maxfli, under which he will use
     Maxfli Revolution irons, balls, gloves and headwear
     (GOLFWEEK, 12/20)....GOLFWEEK's "Forecaddie" reported that
     John Daly has "secured a worldwide" endorsement deal for '01
     with Hippo.  Meanwhile, a source said that Franklin
     Langham's new ball/shoe/glove deal with Nike will pay him
     $1M over three years (GOLFWEEK, 12/16 issue). 

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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