ESPN.COM TAKES JIMMY V CLASSIC AUDIOCAST TO A NEW LEVEL

          ESPN.com's audio of the Jimmy V Classic on Tuesday was
     "exclusive and different," according to Tommy Cummings of
     the S.F. CHRONICLE, who noted that the four-team college
     basketball tournament was not available on ESPN Radio.  What
     made the tournament "worth sitting in front of the computer
     for a few hours was content," which made it "seem more than
     the average" Internet audiocast.  During the game, ESPN
     Radio announcer Bob Valvano and ESPN.com writer Andy Katz
     answered questions submitted by users.  ESPN.com VP & Exec
     Editor John Marvel, on the broadcast, "It's great to be able
     to give our users something different."  ESPN.com "plans to
     crunch the online viewing numbers next week to see if repeat
     broadcasts are worth pursuing" (S.F. CHRONICLE, 12/20).