Menu
Sponsorships Advertising Marketing

TENNIS ANYONE? WILL SYBASE STAY ON AS EVENT TITLE SPONSOR?

          Sybase spokesperson Paula Dunn said that Sybase Corp.
     has not made a decision on whether it will continue to be
     title sponsor of San Jose's Sybase Open ATP tennis
     tournament beyond '01.  Reports have Pacific Bell, the
     tournament's "second-largest sponsor," being interested in
     taking the title role of the tournament if Sybase opts out. 
     The tournament takes place February 26-March 4 at the San
     Jose Arena.  It is the first West Coast tournament of the
     '01 season and the second stop on the U.S. tour (BUSINESS
     JOURNAL OF SAN JOSE, 12/15)....Meanwhile, in Houston, Jody
     Goldstein reports the U.S. Clay Court Championships are
     "moving" from Orlando to Houston next May.  The tournament
     will offer $400,000 in prize money.  USTA Dir of Pro Tennis
     David Brewer said that the tournament moved from Orlando
     "due to Disney's decision to cut back on professional sports
     in favor of amateur events at its complex."  Houston's
     Westside Tennis Club signed a five-year deal for the
     tournament (HOUSTON CHRONICLE, 12/21).  Also in Houston,
     Dale Robertson writes that Gallery Furniture Owners Jim and
     Linda McIngvale led the effort to bring the tournament to
     Houston and "are on the hook for only $650,000 annually,
     everything included" (HOUSTON CHRONICLE, 12/21).
          MBNA ON BOARD WITH USTA: MBNA has signed a long-term
     deal to become the official credit card issuer of the USTA. 
     MBNA will issue the USTA MasterCard affinity card, the USA
     Tennis MasterCard and a future USTA Foundation MasterCard. 
     A percentage of every transaction will fund community tennis
     programs in the USTA's 17 section offices (MBNA). 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2000/12/21/Sponsorships-Advertising-Marketing/TENNIS-ANYONE-WILL-SYBASE-STAY-ON-AS-EVENT-TITLE-SPONSOR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2000/12/21/Sponsorships-Advertising-Marketing/TENNIS-ANYONE-WILL-SYBASE-STAY-ON-AS-EVENT-TITLE-SPONSOR.aspx

CLOSE